Category: product management

I Choose

If there is one word that has changed my life over the past year it has been CHOOSE. As a cancer survivor, reclaimer of her life and former perfectionist…..choose is a word that helped me get to all three places. The formal definition of the word ‘choose’ is “To select freely after consideration”.  The key

Continue reading

Does A Leader Always Have a Fancy Title?

As part of my career journey, I have had so many people say to me…I want to be a VP or a CEO.  It’s important to remember that leaders are not just the ones with formal titles such as VP, EVP or CEO.  In fact, many leaders that have inspired me have not been formal

Continue reading

Think Big, Start Small, Go Fast…and Embrace Mistakes as Learning

We have all been there.  We work on a project for years, roll it out, and there are significant problems.  In fact, I was once on a project where we had to go ‘dark’ for six months and pull the product from the market.  This week, we heard about Samsung pulling their mobile phone from

Continue reading

The Infamous Persona!

As I have navigated the world of product management and product marketing, it’s become very clear to me that if you do not understand your customer personas, you might as well pack up and go home.  Historically, product management was concerned with the user personas, and product marketing was concerned with the buyer personas.  However,

Continue reading

Teams can be Nasty!

A client of mine works as a product manager. She has two primary product leadership teams.  Let’s say team A and team B.  Each team is composed of a product manager, architect, and senior developer and herself.  The goal of each team is to determine high-level design, user flow, and architecture.  A concept called psychological

Continue reading